Women buy 3x more online during World Cup

According to an article that was published in the Belgian newspapers today (yes, we are from Belgium!), there was a massive rise in online sales generated by women every time there was a World Cup soccer match on TV. At the same time their boyfriends and husbands were drinking beers and watching the game on TV, a lot of women would escape the World Cup madness by relaxing behind a laptop and by spending some cash online.

Top sold items seemed to be underwear, jewelry and summer dresses. Some online stores even noticed an increase of 300% in sales during soccer matches. Other good news for Belgian shop owners is that online spendings have grown with 17% in 2009. According to BEcommerce – the organization that watches over online store owners in Belgium – sales will go up another 15% in 2010.